{"title":"ALA COLLECTION","description":"","products":[{"product_id":"heavyweight-black-hoodie-s24-ala-collab","title":"ALA HOODIE - S24 - BLACK","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis collection represents the many voices present in the mind and the daily battle to block out the negative ones.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIntroducing the new ALA hoodie for 2024. Artwork created by local Leicester artist Anton Levy Amoo. A slightly oversized fit crafted from our signature heavyweight 500gsm loopback cotton. Features include a deep hood, thick cuffs and waistband for versatility of fit. Finished with a kangaroo front pocket, white cotton drawcords, new logo embroidery and bespoke screen-printed artwork.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHandmade in England\u003c\/strong\u003e\u003cbr\u003e- 100% Heavyweight loopback cotton (500gsm)\u003cbr\u003e- Heavy white cotton drawcords \u003cbr\u003e- Flat white \u003cem\u003eHOH\u003c\/em\u003e embroidery front centre\u003cbr\u003e- Screen print art work rear\u003cbr\u003e- Front Kangaroo pocket\u003cbr\u003e- Cuffs \u0026amp; waistband in our 1x1 rib\u003cbr\u003e\u003cbr\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; font-weight: bold;\"\u003eWash on 30 degrees, Do not tumble dry, Do not Iron on Print.\u003c\/em\u003e\u003c\/p\u003e","brand":"Heart of Hearts LTD","offers":[{"title":"X-Small","offer_id":54837407252857,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Small","offer_id":54837407285625,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":54837407318393,"sku":"","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":54837407351161,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"X-Large","offer_id":54837407383929,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/Photoroom_20260215_220549.jpg?v=1773248983"},{"product_id":"black-black-ala-t-shirt","title":"ALA T-SHIRT - BLACK\/BLACK","description":"\u003cp data-end=\"264\" data-start=\"230\"\u003e\u003cstrong data-end=\"262\" data-start=\"230\"\u003eHOH x ALA \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"476\" data-start=\"266\"\u003eA continuation of our collaboration with local artist Anton Levy Amoo, this season’s rework embodies the same message - the daily battle to rise above the noise.\u003c\/p\u003e\n\u003cp data-end=\"864\" data-start=\"478\"\u003eA rework on the original colour way, this updated edition introduces the Nexus logo embroidered in black left breast, the bespoke artwork remains on the rear, now applied using a half-toned DTF print. This technique provides an eye-catching finish while allowing the fabric to breathe for a lighter, more natural feel.\u003c\/p\u003e\n\u003cp data-end=\"968\" data-start=\"866\"\u003eCut from our signature 100% heavyweight cotton (300 gsm) for a structured yet comfortable drape.\u003c\/p\u003e\n\u003cp data-end=\"984\" data-start=\"970\"\u003e\u003cstrong data-end=\"982\" data-start=\"970\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1165\" data-start=\"985\"\u003e\n\u003cli data-end=\"1022\" data-start=\"985\"\u003e\n\u003cp data-end=\"1022\" data-start=\"987\"\u003e100% heavyweight cotton (300 gsm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1071\" data-start=\"1023\"\u003e\n\u003cp data-end=\"1071\" data-start=\"1025\"\u003eHalf-toned (black) DTF back print by Anton Levy Amoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1112\" data-start=\"1072\"\u003e\n\u003cp data-end=\"1112\" data-start=\"1074\"\u003eBlack embroidered Nexus logo (left breast)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1140\" data-start=\"1113\"\u003e\n\u003cp data-end=\"1140\" data-start=\"1115\"\u003e3cm 2x1 neck rib \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1165\" data-start=\"1141\"\u003e\n\u003cp data-end=\"1165\" data-start=\"1143\"\u003eRelaxed, premium fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heart of Hearts","offers":[{"title":"Small","offer_id":55767396483449,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":55767396516217,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":55767396548985,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false},{"title":"X-Large","offer_id":55767396581753,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55767396614521,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/ALABLACKONBLACKBACK.jpg?v=1757356352"},{"product_id":"ala-t-shirt-white-half-tone","title":"ALA T-SHIRT - WHITE WASHED PRINT","description":"\u003cp data-end=\"264\" data-start=\"230\"\u003e\u003cstrong data-end=\"262\" data-start=\"230\"\u003eHOH x ALA \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"476\" data-start=\"266\"\u003eA continuation of our collaboration with local artist Anton Levy Amoo, this season’s rework embodies the same message - the daily battle to rise above the noise.\u003c\/p\u003e\n\u003cp data-end=\"864\" data-start=\"478\"\u003eA new colour way, this updated edition introduces the Nexus logo embroidered in black left breast, the bespoke artwork remains on the rear, now applied using a half-toned colour DTF print. This technique provides an eye-catching finish while allowing the fabric to breathe for a lighter, more natural feel.\u003c\/p\u003e\n\u003cp data-end=\"968\" data-start=\"866\"\u003eCut from our signature 100% heavyweight cotton (300 gsm) for a structured yet comfortable drape.\u003c\/p\u003e\n\u003cp data-end=\"984\" data-start=\"970\"\u003e\u003cstrong data-end=\"982\" data-start=\"970\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1165\" data-start=\"985\"\u003e\n\u003cli data-end=\"1022\" data-start=\"985\"\u003e\n\u003cp data-end=\"1022\" data-start=\"987\"\u003e100% heavyweight cotton (300 gsm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1071\" data-start=\"1023\"\u003e\n\u003cp data-end=\"1071\" data-start=\"1025\"\u003eHalf-toned colour DTF back print by Anton Levy Amoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1112\" data-start=\"1072\"\u003e\n\u003cp data-end=\"1112\" data-start=\"1074\"\u003eEmbroidered black Nexus logo (left breast)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1140\" data-start=\"1113\"\u003e\n\u003cp data-end=\"1140\" data-start=\"1115\"\u003e3cm 2x1 neck rib \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1165\" data-start=\"1141\"\u003e\n\u003cp data-end=\"1165\" data-start=\"1143\"\u003eRelaxed, premium fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heart of Hearts","offers":[{"title":"Small","offer_id":55767425155449,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":55767425188217,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":55767425220985,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":55767425253753,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55767425286521,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/1B9FFB41-A113-41C8-A5AD-355097F09AAE.jpg?v=1757363173"},{"product_id":"ala-t-shirt-white-black-half-tone","title":"ALA T-SHIRT 25 - BLACK\/WHITE","description":"\u003cp data-end=\"264\" data-start=\"230\"\u003e\u003cstrong data-end=\"262\" data-start=\"230\"\u003eHOH x ALA \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"476\" data-start=\"266\"\u003eA continuation of our collaboration with local artist Anton Levy Amoo, this season’s rework embodies the same message - the daily battle to rise above the noise.\u003c\/p\u003e\n\u003cp data-end=\"864\" data-start=\"478\"\u003eMaintaining the original colour way, this updated edition introduces the Nexus logo embroidered in white left breast, the bespoke artwork remains on the rear, now applied using a half-toned white DTF print. This technique provides an eye-catching finish while allowing the fabric to breathe for a lighter, more natural feel.\u003c\/p\u003e\n\u003cp data-end=\"968\" data-start=\"866\"\u003eCut from our signature 100% heavyweight cotton (300 gsm) for a structured yet comfortable drape.\u003c\/p\u003e\n\u003cp data-end=\"984\" data-start=\"970\"\u003e\u003cstrong data-end=\"982\" data-start=\"970\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1165\" data-start=\"985\"\u003e\n\u003cli data-end=\"1022\" data-start=\"985\"\u003e\n\u003cp data-end=\"1022\" data-start=\"987\"\u003e100% heavyweight cotton (300 gsm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1071\" data-start=\"1023\"\u003e\n\u003cp data-end=\"1071\" data-start=\"1025\"\u003eHalf-toned DTF back print by Anton Levy Amoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1112\" data-start=\"1072\"\u003e\n\u003cp data-end=\"1112\" data-start=\"1074\"\u003eEmbroidered white Nexus logo (left breast)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1140\" data-start=\"1113\"\u003e\n\u003cp data-end=\"1140\" data-start=\"1115\"\u003e3cm 2x1 neck rib \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1165\" data-start=\"1141\"\u003e\n\u003cp data-end=\"1165\" data-start=\"1143\"\u003eRelaxed, premium fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heart of Hearts","offers":[{"title":"Small","offer_id":55767600333177,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":55767600365945,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":55767600398713,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":55767600431481,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55767600464249,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/ALABLACKBACK_70779e78-7e51-4cd7-a937-7d7ffefb9174.jpg?v=1757358100"},{"product_id":"washed-green-ala-hoodie","title":"ALA HOODIE - WASHED GREEN","description":"\u003cp data-start=\"237\" data-end=\"691\"\u003eCrafted from premium heavyweight 480gsm jersey cotton, this hoodie offers a structured drape and a luxurious feel. Designed with a custom metal neck popper at the hood for a functional finish. Reinforced with twin-needle stitching throughout for lasting durability, the piece is completed with a unique green garment wash that gives every hoodie a one-of-a-kind look. \u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"706\"\u003e\u003cstrong data-start=\"693\" data-end=\"704\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"750\"\u003e100% Cotton (480gsm heavyweight jersey)\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"787\"\u003eCustom metal neck popper at hood\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"828\"\u003eBespoke ALA artwork to the rear\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"875\"\u003eWhite embroidered Nexus logo - left chest\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"912\"\u003eUnique vintage green enzyme garment wash finish\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"912\"\u003e\u003cstrong\u003eOversized fit - Size down for true size\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eModel is 5\"11, wearing size M\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heart of Hearts LTD","offers":[{"title":"Small","offer_id":56556718391673,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56556718424441,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56556718457209,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true},{"title":"Extra large","offer_id":56556718489977,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/Hoodie002BACK.jpg?v=1769416905"},{"product_id":"washed-briown-ala-hoodie","title":"ALA HOODIE - WASHED BROWN","description":"\u003cp data-start=\"237\" data-end=\"691\"\u003eCrafted from premium heavyweight 480gsm jersey cotton, this hoodie offers a structured drape and a luxurious feel. Designed with a custom metal neck popper at the hood for a functional finish. Reinforced with twin-needle stitching throughout for lasting durability, the piece is completed with a unique brown garment wash that gives every hoodie a one-of-a-kind look.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"706\"\u003e\u003cstrong data-start=\"693\" data-end=\"704\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"750\"\u003e100% Cotton (480gsm heavyweight jersey)\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"787\"\u003eCustom metal neck popper at hood\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"875\"\u003eWhite embroidered Nexus logo - left chest\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"875\"\u003eBespoke ALA artwork to the rear\u003c\/p\u003e\n\u003cp\u003eUnique vintage brown enzyme garment wash finish\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOversized fit - Size down for true size\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heart of Hearts LTD","offers":[{"title":"Small","offer_id":56588647924089,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56588647956857,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56588647989625,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":56588648022393,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/Hoodie001BACK.jpg?v=1769417070"},{"product_id":"ala-sweatshirt-washed-green","title":"ALA SWEATSHIRT - WASHED GREEN","description":"\u003cp data-end=\"537\" data-start=\"139\"\u003eCrafted from heavyweight 420gsm jersey cotton for a premium feel. Designed with a 3cm neck line made from 2x1 rib and finished with twin-needle stitching for durability. The piece features a unique green wash.\u003c\/p\u003e\n\u003cp data-end=\"593\" data-start=\"539\"\u003e\u003cstrong data-end=\"591\" data-start=\"579\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposition 100% Cotton (420gsm)\u003c\/p\u003e\n\u003cp\u003e3cm neck rib, twin-needle finish\u003c\/p\u003e\n\u003cp\u003eEmbroidered Nexus logo at left chest\u003c\/p\u003e\n\u003cp\u003eUnique green garment wash\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBespoke ALA artwork to the rear\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eModel is 5\"11, wearing size M\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Heart of Hearts LTD","offers":[{"title":"Small","offer_id":56588736790905,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56588736823673,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56588736856441,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Extra large","offer_id":56588736889209,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56588736921977,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/Sweatshirt001BACK.jpg?v=1769811878"},{"product_id":"ala-sweatshirt-washed-grey","title":"ALA SWEATSHIRT - WASHED GREY","description":"\u003cp data-end=\"537\" data-start=\"139\"\u003eCrafted from heavyweight 420gsm jersey cotton for a premium feel. 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The piece features a unique grey wash.\u003c\/p\u003e\n\u003cp data-end=\"593\" data-start=\"539\"\u003e\u003cstrong data-end=\"591\" data-start=\"579\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposition 100% Cotton (420gsm)\u003c\/p\u003e\n\u003cp\u003e3cm neck rib, twin-needle finish\u003c\/p\u003e\n\u003cp\u003eEmbroidered Nexus logo at left chest\u003c\/p\u003e\n\u003cp\u003eUnique grey garment wash\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBespoke ALA artwork to the rear\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eModel is 5\"11, wearing size M\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Heart of Hearts LTD","offers":[{"title":"Small","offer_id":56588758188409,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":56588758221177,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56588758253945,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Extra large","offer_id":56588758286713,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56588758319481,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/7140\/0871\/files\/Sweatshirt002bBACK.jpg?v=1769811870"},{"product_id":"ala-sweatshirt-washed-blue","title":"ALA SWEATSHIRT - WASHED NAVY","description":"\u003cp data-end=\"537\" data-start=\"139\"\u003eCrafted from heavyweight 420gsm jersey cotton for a premium feel. 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